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An analysis of user engagement in student Facebook groups

Abstract

Analysing the engagement of students in university-based Facebook groups can shed light on the nature of their learning experience and highlight leverage points to build on student success. While post-semester surveys and demographic participation data can highlight who was involved and how they subsequently felt about the experience, these techniques do not necessarily reflect real-time engagement. One way to gain insight into in-situ student experiences is by categorising the original posts and comments into predetermined frameworks of learning. This paper offers a systematic method of coding Facebook contributions within various engagement categories: motivation, discourse, cognition and emotive responses.

 

Published:
Pages:93 to 98
Section: Emerging Initiatives
How to Cite
Lane, M., & Menzies, V. (2015). An analysis of user engagement in student Facebook groups. Student Success, 6(2), 93-98. https://doi.org/10.5204/ssj.v6i2.294

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Open Access Journal
ISSN 2205-0795