An analysis of user engagement in student Facebook groups

Authors

  • Murray Lane Queensland University of Technology
  • Victoria Menzies Queensland University of Technology

DOI:

https://doi.org/10.5204/ssj.v6i2.294

Keywords:

student engagement, Facebook, social media,

Abstract

Analysing the engagement of students in university-based Facebook groups can shed light on the nature of their learning experience and highlight leverage points to build on student success. While post-semester surveys and demographic participation data can highlight who was involved and how they subsequently felt about the experience, these techniques do not necessarily reflect real-time engagement. One way to gain insight into in-situ student experiences is by categorising the original posts and comments into predetermined frameworks of learning. This paper offers a systematic method of coding Facebook contributions within various engagement categories: motivation, discourse, cognition and emotive responses.

 

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Published

2015-07-13

How to Cite

Lane, M., & Menzies, V. (2015). An analysis of user engagement in student Facebook groups. Student Success, 6(2), 93–98. https://doi.org/10.5204/ssj.v6i2.294